The viability of the travel and tourism competitiveness index as a reliable measure of destination competitiveness: the case of the Mediterranean region

The Travel and Tourism Competitiveness Index (T&TCI) seems to be the most used measure of a destination’s competitiveness, even though methodology underlying its calculation is characterized by numerous shortcomings. viability T&TCI as reliable country’s competitive capability should stem from ability explain and/or predict performance-related consequences tourism activity within destination. To check whether can do that, model has been constructed tested on sample Mediterranean countries for 2007 – 2017 period. analysis revealed that change in score often does not relate indicators selected. Hence, regarded competitiveness.